Some statistics on the usage of AMP HTML.


Adoption

  • Google’s AMP now (May 2017) powers 2 billion+ mobile pages and 900,000 domains, loads 2x faster via TechCrunch
  • 15 million+ pages of eBay are AMP according to TechCrunch


Results

New traffic

  • Slate — 44% increase in monthly unique visitors and a 73% increase in visits per monthly unique visitor via Search Engine Watch
  • Gizmodo — 80% of Gizmodo’s traffic from AMP pages is new traffic, 50% increase in impressions via Search Engine Watch
  • DiscoverCarHire.com - Saw a 22% increase in mobile visits - Google

Ad click throughs

  • Wired25% increase in click through rates from search results, with CTR on ads in AMP stories up by 63%. via Search Engine Watch

Conversions and Increased Revenue

  • US Xpress — 5x Page speed led to rise in completed applications - Google
  • Event Tickets Center — 20% increase in conversion rate. - Google
  • Tokopedia - Saw a 5X increase in conversions and a decrease in bounce rate from their AMP implementation - Google

  • Greenslips.com.au - Saw a 12-15% (device dependent) increase in conversion rates on top of speed gains of 15% - Google
  • DiscoverCarHire.com - 29% more conversions from mobile devices through its Google Ads - Google

  • Jagran New Media - 4.5X increase in revenue - Google
  • Superbalist
    • 26% increase in conversion rate,
    • 6% increase in average order value,
    • 62% conversion rate uplift for AMP pages versus non-AMP pages - Google

Retention

  • Washington Post — 23% increase in mobile search users who return within 7 days via Search Engine Watch
  • The Daily Dot, Hearst Television and The Miami Herald Mobile users who start with an AMP article spend 10% more time than those who land on regular mobile pages according to Relay Media via Search Engine Watch
  • Event Tickets Center —10% lower bounce rate and 13% longer time on site. - Google
  • Esk.Mobi — 20% increase time on page. - Google
  • ConsumerAdvocate.org — 20% increase time on page. - Google
  • Compare the Market - Up to 58% decrease in bounce rates across all product pages, 93% increase in click-through rate - Google
  • Renovation Brands - 27% Longer Sessions, 24% More Pages Viewed, 30% Lower Bounce Rate - Google
  • Readwhere & The Tribune – 30% incremental revenue, 40% Higher usser engagement, 20% Better Ad viewability - Google
  • Superbalist
    • 65% reduction in time for users to interact with site, 
    • 21% drop in mobile bounce rate,
    • 36% more pages viewed per session - Google

Savings and Increased Revenue

  • US Xpress —$1M /year savings - Google


See also