A timeline of speed
Modified on: Tue, 12 Jun, 2018 at 11:14 AM
- May - Communications Workers of America (CWA) reports that the average download speed in South Korea is 20.4 megabits per second (mbps) – four times faster than the US average of 5.1 mbps. It’s predicted it will take the US fifteeen years to catch up to South Korea.
- Febuary - The U.S. Federal Communications Commission submits a national plan to Congress. The FCC says that expanding US internet service will require subsidies and investment of as much as $350 billion – much higher than the $7.2 billion President Barack Obama’s economic stimulus package set aside for the task.
- July - Finland becomes the first country in the world to declare broadband Internet access a legal right.
- April 9th - Google announces their start of using page speed as a ranking factor on desktop
- May 2nd - Google states their expectation that websites should ideally load in 0.5 seconds or less. And also cites Akamai’s claim that 2.0 seconds as the threshold for ecommerce site acceptability..
- March 31st - Google announces their PageSpeed Online Tool to assist webmaster improve performance.
- August 8th - Google’s Matt Cutts states that only 0.1% of the web sites have site speed issues that are at such a degree where it impacts how well the site ranks.
- June 11th - Google’s Matt Cutts announced that slow-performing mobile sites would soon be penalized in search rankings.
- November - Google starts labeling sites as "mobile-friendly" to denote pages optimized for phones.
- February - Google tests a Slow badge for websites in SERPs.
- April 21st - Google increases usage of mobile-friendly label. Starts using it as a ranking signal. Webmasters and Marketers refer to this event as "Mobilegeddon"
- April - Mobile searches surpass Desktop searches.
- May - Google webmaster trends analyst Gary Illyes strongly hints that page speed will probably become part of the "mobile-friendly" signal group
- May 12th - Facebook announces launch of Instant Articles format.
- Sept 16th - Apple announces Apple News format.
- Oct 7th - Google announces the Accelerated Mobile Pages (AMP) format.
- Year end - Mobile ad spend overtakes desktop for the first time.
- May - Google increases usage of mobile-friendly label.
- May 18th - Netflix launches Fast.com internet speed benchmarking site.
- June 1st - Google webmaster trends analyst Gary Illyes confirmed that the next mobile algorithm update from Google would use page speed as a ranking factor.
- June 2nd - Google launches the mobile testing site Test my site.
- June 16th - Lighthouse auditing tool for Chrome released.
- August - Google discontinues the "mobile-friendly" label noting that most pages had become mobile-friendly.
- October - Worldwide mobile traffic surpasses desktop traffic for the first time.
- November 4th - Google announces begining of testing its Mobile-first indexing.
- January - Google audits 900,000 Mobile pages for speed and releases their grim findings.
- March - Search engines Baidu, Sogou and Yahoo Japan announce support for AMP.
- May 25th - Facebook announces SDK support for the Apple News format.
- January - Google announces the search algorith change dubbed the “Speed Update" coming in July.
- April - Google publishes "Why Performance Matters"
- July - Google starts ranking sites based on their Mobile speed
See also: Articles on Speed, "Think with Google (Canada)"
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