• May - Communications Workers of America (CWA) reports that the average download speed in South Korea is 20.4 megabits per second (mbps) – four times faster than the US average of 5.1 mbps. It’s predicted it will take the US fifteeen years to catch up to South Korea.
  • Febuary - The U.S. Federal Communications Commission submits a national plan to Congress. The FCC says that expanding US internet service will require subsidies and investment of as much as $350 billion – much higher than the $7.2 billion President Barack Obama’s economic stimulus package set aside for the task.
  • July - Finland becomes the first country in the world to declare broadband Internet access a legal right.


  • April 9th - Google announces their start of using page speed as a ranking factor on desktop
  • May 2nd - Google states their expectation that websites should ideally load in 0.5 seconds or less. And also cites Akamai’s claim that 2.0 seconds as the threshold for ecommerce site acceptability..


  • March 31st - Google announces their PageSpeed Online Tool to assist webmaster improve performance.
  • August 8th - Google’s Matt Cutts states that only 0.1% of the web sites have site speed issues that are at such a degree where it impacts how well the site ranks.


  • June 11th - Google’s Matt Cutts announced that slow-performing mobile sites would soon be penalized in search rankings.


  • November - Google starts labeling sites as "mobile-friendly" to denote pages optimized for phones.


  • February - Google tests a Slow badge for websites in SERPs.
  • April 21st - Google increases usage of mobile-friendly label. Starts using it as a ranking signal. Webmasters and Marketers refer to this event as "Mobilegeddon"
  • April - Mobile searches surpass Desktop searches.
  • May - Google webmaster trends analyst Gary Illyes strongly hints that page speed will probably become part of the "mobile-friendly" signal group
  • May 12th - Facebook announces launch of Instant Articles format.
  • Sept 16th - Apple announces Apple News format.
  • Oct 7th - Google announces the Accelerated Mobile Pages (AMP) format.
  • Year end - Mobile ad spend overtakes desktop for the first time.


  • May - Google increases usage of mobile-friendly label.
  • May 18th - Netflix launches Fast.com internet speed benchmarking site.
  • June 1st - Google webmaster trends analyst Gary Illyes confirmed that the next mobile algorithm update from Google would use page speed as a ranking factor.
  • June 2nd - Google launches the mobile testing site Test my site.
  • June 16th - Lighthouse auditing tool for Chrome released.
  • August - Google discontinues the "mobile-friendly" label noting that most pages had become mobile-friendly.
  • October - Worldwide mobile traffic surpasses desktop traffic for the first time.
  • November 4th - Google announces begining of testing its Mobile-first indexing.


  • January - Google audits 900,000 Mobile pages for speed and releases their grim findings.
  • March - Search engines Baidu, Sogou and Yahoo Japan announce support for AMP.
  • May 25th - Facebook announces SDK support for the Apple News format.


  • January - Google announces the search algorith change dubbed the “Speed Update" coming in July.
  • April - Google publishes "Why Performance Matters"
  • July - Google starts ranking sites based on their Mobile speed

See also: Articles on Speed, "Think with Google (Canada)"