A Citation is any mention of your business on the web, with or without a link. It is any combination of your company name, phone number, address, zip or postal code. Citations can also be structured or unstructured. Citations are a key factor in local search rankings. Experts agree that citations have an impact on overall local ranking factors.

Building citations for your business is one of the simplest ways you can optimize for local SEO. Having a strong and accurate citation profile can help increase your ability to be found online, and get more customers through your door.

Skunkworks maintains a list of citation sources here. (Staff login required)