The source for most of these stats is Google themselves. This list was initially created in 2016 so information may be out of date.
See also Internet usage statistics.
Users
- 80% use a smartphone
- 57% use more than one device
- 27% use a smartphone only
- 14% use a computer only
Search
- Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide
- 80% of consumers start by researching online when looking for information about a local business.
- 50-58% of all Google Searchs are on mobile devices.
- 76% of mobile shoppers have changed their mind about which retailer or brand to purchase from after Googling.
- 64% of smartphone shoppers use search before heading into stores.
- 76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase
- Near me searches spike 55% during Christmas and New Years.
- 33%-53% Of search traffic goes to the 1st search result
- People search the web for lawyers more often year over year.
Mobile
- People are 5 times more likely to leave a site if it isn’t mobile-friendly.
- 50% of website traffic is coming via mobile.
- 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
- The Washington Post observed a 23% increase in returning users from mobile search from adopting AMP. (And a 88% decrease in article loading time)
- 68% of smartphone users check phones within 15 minutes of waking
- More complex pages hurt conversion rates
- eBay is going full AMP
Speed
- 40% of users abandon a site that takes more than 3 seconds to load.
- 25% higher viewability observed for sites that loaded in 5 sec vs 19 seconds.
- Mobile sites that load within 5 seconds vs those that load in 19 seconds earn up to 2x more revenue
- 3 out of 4 mobile sites take longer than 10 seconds to load
Security
In September 2015 Google shared that they’d seen a 180% increase in sites getting hacked for spam compared to the previous year.
Video
- Hours watched up 60% y/y
- 47% of the U.S. population say that YouTube helps them when making a decision about something to buy at least once a month
- People who see Google Video ads have 2x better ad recall than those who see TV ads alone.
UX
- 67% of users will switch to another site if it takes to many steps to get desired information.
Google Display Network
- 90% reach across all internet users worldwide
Analytics
- Only 33% of execs say > ½ of analytics data aided decision making