The source for most of these stats is Google themselves. This list was initially created in 2016 so information may be out of date.

See also Internet usage statistics.


Users

  • 80% use a smartphone
  • 57% use more than one device
  • 27% use a smartphone only
  • 14% use a computer only

Search

  • Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide
  • 80% of consumers start by researching online when looking for information about a local business.
  • 50-58% of all Google Searchs are on mobile devices.
  • 76% of mobile shoppers have changed their mind about which retailer or brand to purchase from after Googling.
  • 64% of smartphone shoppers use search before heading into stores.
  • 76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase
  • Near me searches spike 55% during Christmas and New Years.
  • 33%-53% Of search traffic goes to the 1st search result
  • People search the web for lawyers more often year over year.

Mobile

  • People are 5 times more likely to leave a site if it isn’t mobile-friendly.
  • 50% of website traffic is coming via mobile.
  • 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
  • The Washington Post observed a 23% increase in returning users from mobile search from adopting AMP. (And a 88% decrease in article loading time)
  • 68% of smartphone users check phones within 15 minutes of waking
  • More complex pages hurt conversion rates
  • eBay is going full AMP

Speed

  • 40% of users abandon a site that takes more than 3 seconds to load.
  • 25% higher viewability observed for sites that loaded in 5 sec vs 19 seconds.
  • Mobile sites that load within 5 seconds vs those that load in 19 seconds earn up to 2x more revenue
  • 3 out of 4 mobile sites take longer than 10 seconds to load

Security

In September 2015 Google shared that they’d seen a 180% increase in sites getting hacked for spam compared to the previous year.


Video

  • Hours watched up 60% y/y
  • 47% of the U.S. population say that YouTube helps them when making a decision about something to buy at least once a month
  • People who see Google Video ads have 2x better ad recall than those who see TV ads alone.

UX

  • 67% of users will switch to another site if it takes to many steps to get desired information.

Google Display Network

  • 90% reach across all internet users worldwide

Analytics

  • Only 33% of execs say > ½ of analytics data aided decision making