Email is a necessity when running a website, whether it’s used with a simple contact form or to manage subscription based services, odds are you’re going to need it. Users may want to receive notices of content updates, have sales receipts sent to them, update their password or membership information, and more. Email is the most effective way of communicating with a site’s user base, but it does no good if these messages are filtered and marked as spam.

One of the most common reasons that email gets blocked is because it originates from a website hosted by a third party service. In order to ensure this doesn’t happen to you, Skunkworks highly encourages using your own email server or a service provider such as SendGrid.

About SendGrid

SendGrid is a mail-delivery service that provides email infrastructure to support any outbound messages from your app, such as transactional emails, online purchase receipts, sign-up verifications, and password reminders.

SendGrid is a system that acts as a middle-man to make sure your messages are sent correctly. The company uses its own servers to relay your content

Along with a free trial, SendGrid offers a WordPress plugin so you can view real-time metrics for your outgoing mail. These metrics include unique clicks, spam reports, unsubscribers, and bounces.

Sending messages from the website itself is a vital part of keeping it functional and efficient. WordPress relies on the ability to access and send email for many of its features. You want to make sure recipients are getting the messages they need whether it’s to reset a password or being notified a new comment is available on a post. You don’t want a website to fail simply because WordPress is not sending email.

SendGrid spends significant resources to improve deliverability. This ensures that your WordPress emails land in your users’ inboxes, instead of being marked as spam. SendGrid’s customers include eBay, Meetup, Yelp, Tumblr, Uber, Airbnb, Snapchat, Spotify, Quora, Hootsuite, Foursquare, Kickstarter, Slack, etc. etc.

Why Does WordPress Use Email?

By default, WordPress uses the PHP mail function to send out emails. Many WordPress hosting providers do not have this function configured properly. Some even block it to make sure that their servers aren’t used to send spam.

This becomes problematic for site owners because their WordPress site fails to send some or all emails.

WordPress emails are crucial for resetting passwords, sending notification emails, running an online store, getting contact form notifications, and more. If WordPress can’t send emails, you could get locked out of your site or lose customers by missing out on important notifications. 

If this happens to you, that’s when you need an email service like SendGrid.