1. Introduction to Campaign Monitor Training

Thanks for taking the time to learn about Campaign Monitor! Let’s introduce you to the series, helping you understand where to find what you’re looking for and how to make the most out of your training.

2. List and Subscriber Management

There are tons of ways you can create, grow, and maintain your subscriber lists. In this video, we’ll show you some best practices in regards to growing and organizing your list. Follow along in Chapter 2 for steps to create a new list in Campaign Monitor.

3. Custom Fields

Custom fields hold the key to email personalization. You can create custom fields to store just about any data you can imagine, using that information to create personalized subject lines, email content, and segments.
Learn what custom fields are in Chapter 1, how to add a custom field in Chapter 2, and how to take your next steps in Chapter 3.

4. Segments

Segments are groups of subscribers that are organized based on similarities. Learn how to create a new segment based on subscriber data, and see some common examples of how you can use segments to send targeted messages.

5. Growing your list

List growth is—or should be—a huge priority for marketers. To make it easy for you, we’ll show you three simple ways to automatically add new subscribers to your list.
Check out how to connect your list to your favorite app or tool through an integration in Chapter 1. Then we’ll show you have to create a simple signup form in Chapter 2, and give you some resources for adding subscribers through your own site or app using Campaign Monitor’s API in Chapter 3.

6. Email Content Best Practices

Creating compelling emails can actually be pretty simple when you have the right guidelines. Check out these quick tips and best practices on how to solidify your email with design, copy, images, and calls to action.

7. Creating a Campaign: Regular and A/B Test

There are several options when it comes to creating a new email. We’ll show you what each option means and how to approach the basic setup of your new campaign. As a part of setting up your email, this video will also cover A/B testing in Chapter 2.

8. Using the Email Builder

The email builder in Campaign Monitor is rich with tools, flexibility, and functionality. If you can dream it, there’s a way to accomplish it in the email builder.
This video will show you the fundamentals of using the drag-and-drop email builder, starting with the template chooser.

9. Personalization & Dynamic Content

Personalizing your emails is the key to higher engagement. Subscribers want to see messages that are relevant to them and crafted for them. Personalization allows you to do this.
We’ll explore some personalization best practices before showing you how to create emails with content that changes based on the recipient.

10. Preheaders and Settings

As an email marketer, you should utilize every scrap of space you have to get in front of your audience. Preheader text is a prime example of overlooked messaging that the majority of your subscribers will see.
Check out how to add preheader text and adjust campaign settings in this video.

11. Testing and Sending an Email Campaign

Since there are a variety of elements to check before sending an email, we’ll go through some of the ways you can review, send, and check your campaign. You’ll also see what options you have once you’re ready to send.