How Many Reviews Do Local Businesses Need?
BrightLocal anonymously explored the Google Reviews profiles of more than 93,000 local businesses across 26 different industries in order to uncover:
- Which industries are leading the way in using Google reviews (and who’s trailing behind)
- How many reviews businesses in each industry have
- The average star rating for businesses in each industry
- If star ratings and number of reviews correlate with local rankings
- Which star ratings are most common in each Google local ranking position
Key Findings
- On average, local businesses have 39 Google reviews
- 74% of local businesses have at least one Google Review
- Businesses appearing in Google’s top 3 local positions have an average of 47 Google Reviews
- Bars, restaurants, and hotels are the local businesses most likely to have Google Reviews, and accountants are the least likely
- The average Google Reviews star rating for a local business is 4.42 stars
- Senior living services, car dealerships and hotels have the lowest average Google star ratings
- Only 5% of businesses have a Google average star rating below 3 stars, while 61% have 4-5 stars