Location Extensions are enhancements that allow searchers to see targeted, relevant information in your ads such as location, phone number, and customer reviews.

They are are one of the best enhancements AdWords has to offer and will show on Google Search, Google Maps, and the Search Network, when there are eligible sites accepting ad extensions.

Make your ads more locally relevant by expanding them with information such as your location, address and phone number.

Location extensions increase your visibility and makes you stand out online.

Why use them

  • 97% of web users research online for products/services.
  • 20% of desktop searches are location related.
  • 1 in 3 mobile searches are location related.

(July 2012 data)


  • Up to 4 times more ad space at the top of Google Search page
  • Increase click-through-rate by an average of 10%
  • Boost your conversions
  • Enhance your Google Maps listing
  • Show people the distance to your location with hyperlocal mobile format
  • Create awareness of your location and drive potential foot traffic into stores
  • Schedule Location Extensions to only show when your stores are open and bid higher to attract people who are nearby