The Display Campaign Optimizer (DCO) automatically finds the best places to show your ads across the Google Display Network.
The Display Campaign Optimizer gets you more conversions at a lower cost, increasing your ROI and ultimately helping to place your ad in front of more potential customers for less.
To use this tool all you need to do is let us know your target cost-per-acquisition (CPA).
How it works
To delivers more conversions at your desired CPA, The Display Campaign Optimizer explores new inventory across millions of sites in the Google Display Network, evaluating dozens of factors in real time.
The Display Campaign Optimizer finds additional conversions for the Google Display Network and shows your ads on relevant sites which you may have missed. * It works on Desktop, Mobile and Tablet devices.* Available to small and medium business advertisers.
Benefits
- Learn - It provides landing page and campaign history analysis.
- Target - It defines new groups of placements related to your product.
- Optimize - Adjusts bids and targeting based on your performance.
- Expand - Reaches new groups of placements over time.
Case Study
In 2012 Groupon acquired millions of subscribers by enticing users with relevant deals in their cities.
- Groupon showed daily deals at the exact moment users read related web content.
- Display Campaign Optimizer automated campaign targeting and bidding to boost conversions in a cost-effective manner.
- Standard display formats were the perfect canvas for delivering a simple and compelling message.
Results: 1,000+ deals in 43 countries, with 85 million subscribers.